SUPERSTAR ARTIST PARTICIPATION DRIVES SUCCESS OF ACM EVENTS RESULTING IN RECORD $1.5 MILLION DONATION TO ACM LIFTING LIVES®
SUPERSTAR ARTIST PARTICIPATION DRIVES SUCCESS
OF
ACM
EVENTS RESULTING IN RECORD
$1.5
MILLION DONATION TO ACM LIFTING LIVES®
Encino, CA (December 15, 2016)
– Superstar country artists played a key role in the success of the 51st Academy of Country Music Awards™, ACM
Honors and other ACM events in 2016, resulting in a stellar
year for the Academy – including reaching 11.7 million viewers with special country
music moments during primetime in September alone -- and the highest-ever
annual donation to ACM
Lifting Lives - $1.5 million.
In April, the 51st
ACM Awards telecast returned to MGM Grand Garden Arena in Las Vegas, with hostsLuke Bryan
and Dierks Bentley,
which reached 11.2 million viewers on CBS. And for the first time ever this
fall, ACM Honors
became a televised special reaching more than 4 million viewers. In addition,
the ACM-constructed one-of-a-kind musical collaboration featuring Keith Urban with Dierks Bentley and Little Big Town in the Stand Up To Cancer
(SU2C) telecast reached nearly 8 million viewers. Both specials aired on
Friday, September 9, 2016, with SU2C preceding ACM Honors on the CBS Television
Network, for a combined viewership of 11.7 million. Ticket proceeds from
several 2016 ACM events went to the ACM Lifting Lives donation, among other
Academy contributions.
To date the Academy has given
over $8 million to ACM Lifting Lives, resulting in more than 100 grants, 75
emergency grants to music industry professionals in need, and partnerships with
Music Health Alliance, Seacrest Foundation, St. Jude, Vanderbilt Kennedy
Center, among many, many others.
“The important work ACM Lifting
Lives does in improving lives through the power of music is only possible
because of the incredible artists and industry friends who donate their time
and talent to ACM events, period,” said Tiffany Moon, ACM EVP/Managing
Director. “We will continue to make every charitable dollar we spend stretch to
reach those who need it most. It’s a process we all feel privileged to be a
part of, and we’re grateful to the ACM and Lifting Lives Boards for their
support.”
PHOTO: [Left to right] Academy of Country Music Officers and
ACM Lifting Lives Board of Directors: Paul Moore (Parliamentarian), Carmen
Romano (Treasurer), Duane Clark (Vice President), Tommy Moore (Secretary), Ken
Tucker (Chairman), Lori Badgett (Past ACM Lifting Lives Chairman), Ed Warm (ACM
LL Chairman), Ben Vaughn (President), and Tiffany Moon (ACM EVP, Managing
Director).
About the Academy of
Country Music
Founded in Southern
California in 1964, the ACADEMY
OF COUNTRY MUSIC (ACM) is a fan-focused artist and
industry-driven organization, providing the financial resources to ensure the
on-going philanthropic work of ACM
LIFTING LIVES, the charitable arm of the Academy which works to
improve lives through the power of music. The Academy has a rich history in the
entertainment industry, having been founded when Southern California was a
hotbed of emerging country music and when Westerns were a staple of television
programing and film production. Comprised of more than 4,900 professional
members nationwide, the ACM is headquartered in Encino, Calif. For more
information, log onto www.ACMcountry.com
or www.ACMLiftingLives.org.
About ACM Lifting Lives
ACM Lifting Lives® is
the philanthropic arm of the Academy of Country Music dedicated to improving
lives through the power of music. Through partnerships with artists and strong
ties in the music industry, ACM Lifting Lives develops and funds music-related
therapy and education programs, and serves members of the community who face
unexpected hardships through its Diane Holcomb Emergency Relief Fund. Generous
donations and the support of artists and fans ensure ACM Lifting Lives is able
to fund everything from disaster relief and helping communities in need, to
music education in schools and music camps for those with disabilities, to
supporting programs that use music therapy as a means to help our veterans and
wounded warriors, while providing grants to help them ease back into life. For
more information, please visit www.ACMLiftingLives.org.
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Media Contact:
Brooke Primero
818.815.4219
[email protected]