Jelly Roll

Jelly Roll was chosen to receive the ACM Lifting Lives Award, honoring the contributions of Gary Haber, known as a business manager and past president of ACM Lifting Lives. This award is presented to a Country Music artist, duo/group, or industry professional who is devoted to improving lives through the power of music, has a generosity of spirit, and is committed to serving others. It is voted on by the ACM Lifting Lives Board of Directors. 

Jelly Roll received the ACM Lifting Lives Award for his immense contributions in his philanthropic work. Showcasing heart on every step of his career, he partnered with Live Nation to donate $1 from every ticket sold on his Backroad Baptism Tour, raising over $600,000 for at-risk youth. Beyond raising money, he has visited over 10 juvenile facilities, 4 rehabilitation centers, and numerous homeless shelters to use his growing platform as a beacon of hope and resilience. His commitment to using his platform for positive change extends to national reach; he testified before Congress advocating for the Fentanyl Eradication and Narcotics Deterrence Off Fentanyl Act. Sharing his personal experiences with addiction, he emphasized the need for mental health treatment and readily available resources to combat the crisis.

Past recipients of the ACM Lifting Lives Award include Paul Barnabee, Luke Bryan, Ross Copperman, Gayle Holcomb, Lady A, Dolly Parton, Darius Rucker, Carrie Underwood, Troy Vollhoffer, and Dwight Wiles.