ACM LIFTING LIVES® PARTNERS WITH THE GIVING KEYS LEADING UP TO THE 50th ACM AWARDS

ACM LIFTING LIVES® PARTNERS WITH THE GIVING KEYS  LEADING UP TO THE 50th ACM AWARDS

ACM LIFTING LIVES® PARTNERS WITH THE GIVING KEYS  LEADING UP TO THE 50th ACADEMY OF COUNTRY MUSIC AWARDS

Encino, CA (March 10, 2015) –ACM Lifting Lives® announced today a new partnership with The Giving Keys, a Los Angeles based social enterprise that produces inspirational jewelry out of repurposed keys. Starting today through the 50th Academy of Country Music Awards on Sunday, April 19th, The Giving Keys will donate a portion of all proceeds from products engraved with “POWER” to ACM Lifting Lives, the Academy’s charitable arm that encourages lifting lives through the power of music.

“We are excited to partner with such a unique and inspiring organization to help spread the message of ‘Power’ and the mission of ACM Lifting Lives,” said Hannah Martin, ACM Lifting Lives Manager, “We love how The Giving Keys are encouraging and uplifting people worldwide and we are happy to be a part of it.”

Fans that purchase The Giving Key engraved with “POWER” are invited to Instagram a photo of their key tagging @thegivingkeys, using #ACMLiftingLivesPOWER for a chance to win a trip to the 50th Annual Academy of Country Music Awards at AT&T Stadium in Arlington, TX on Sunday, April 19th.  Click here for more information.

For more information on The Giving Keys and to purchase a “POWER” key, visit www.thegivingkeys.com.  

The 50th ACM Awards will be broadcast LIVE for the first time ever from AT&T Stadium in Arlington, TX on Sunday, April 19, 2015 at 8:00 PM live ET/delayed PT on the CBS Television Network. For more information, please visit www.acmcountry.com.  

About ACM Lifting Lives

ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music.  Through partnerships with artists and strong ties in the music industry, ACM Lifting Lives develops and funds music-related therapy and education programs, and serves members of the community who face unexpected hardships through its Diane Holcomb Emergency Relief Fund. Through generous donations and the support of artists and fans, ACM Lifting Lives is able to fund everything from disaster relief and helping communities in need, to music education in schools and music camps for those with disabilities, to supporting programs that use music therapy as a means to help our veterans and wounded warriors, while providing grants to help them ease back into life. For more information, please visit www.ACMLiftingLives.org

About The Giving Keys

The Giving Keys exists to employ those transitioning out of homelessness to make jewelry out of repurposed keys that get sold and shared around the world. Each key is unique and carries a message like HOPE, STRENGTH, DREAM or COURAGE. When the wearer of the key encounters someone else who needs the message on the key, they give it away and then send us the story of their key being paid forward.

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Media Contacts:

Academy of Country Music                                                                                        

Brooke Primero / Jenelle Scott                                                                                 

818-788-8000                                                                                                                    

brooke@acmcountry.com / Jenelle@acmcountry.com                                   

The Giving Keys

Kristen Conahan

760.815.4860

Kristen@ellecomm.com