Encino, CA (June 9, 2011) – ACM Lifting Lives® announced today that the June theme for its monthly “My Cause” web feature is “Country Beats Cancer.”  The web feature drives awareness of artist-supported charitable organizations and supports fundraising efforts for those philanthropies.

ACM Lifting Lives repeated the My Cause opportunity in 2011 by encouraging artists to speak on camera about their favorite charities at the 2011 ACM Awards.  My Cause is a way for ACM Lifting Lives to tangibly demonstrate the Academy’s support of country music artists.  Many people have been helped by these fantastic charities, and ACM Lifting Lives bolsters that support by increasing awareness and funding for these very deserving causes.  Last year, ACM Lifting Lives gave more than $25,000.00 to artists’ favorite charities through this program, and will again make donations in addition to driving fan awareness.

This month, “My Cause: Country Beats Cancer” is highlighting causes that help support cancer patients during their treatments. Donations can be made to each charity using a donate link available with each video. Below are the artists and causes included in the June “Country Beats Cancer” feature.

June: “Country Beats Cancer”

Toby Keith  – Toby Keith Foundation

Brad Paisley  – St. Jude Target House

To watch the June My Cause videos and donate to these causes, please visit ACMLiftingLives.org. 

About ACM Lifting Lives

ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music.   Each year, ACM Lifting Lives provides grants to music therapy and music education programs.  Other giving includes serving members of the country music community who face unexpected medical or financial hardship through the Diane Holcomb Emergency Relief Fund and partnering with artists to improve lives through music. For more information, please visit www.ACMLiftingLives.org.

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Media Contacts: 

Brooke Primero                                                Katie O’Halloran

Academy of Country Music                         Academy of Country Music

 (818) 788-8000  x1419                                   (818) 788-8000 x1418

[email protected]                            [email protected]