Encino, CA (August 10, 2010) – ACM Lifting Lives ® announced today a new monthly web feature called My Cause, to drive awareness of artist-supported charitable organizations and support fundraising efforts for those philanthropies.

"Artists took time away from ACM Awards rehearsals this year to film short video messages about their favorite causes," said Erin Spahn, Director of ACM Lifting Lives. "Their passion for giving back was apparent from their desire to make these videos, and ACM Lifting Lives is honored to be able to help artists bring awareness and funding to these amazing causes. Stay tuned for a new theme and new artists each month online!"

At the ACM Awards last April, ACM Lifting Lives converted the traditional artist gift lounge into a space where artists could give back to an organization of their choice, instead of receiving gifts themselves. In this lounge, artists stopped by to give a direct-to-camera message about their favorite charity. These videos can now be seen as part of the My Cause web feature on, with new monthly features grouping artists and causes by theme.

Launching today, the August theme is "Back to School," dedicated to causes that assist children in need. Donations can be made to each charity using a donate link available with each video. Below are the artists and causes included in the August "Back to School" feature

August: "Back to School"

  • Laura Bell Bundy – Kreative Kids Foundation
  • Jack Ingram – Grounded In Music
  • Reba McEntire – Oasis Center
  • Montgomery Gentry – Camp Horsin' Around
  • Darius Rucker – Pattison's Academy

To watch the August My Cause videos and donate to these causes, please visit

About ACM Lifting Lives
ACM Lifting Lives ® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music. Each year, ACM Lifting Lives provides grants to music therapy and music education programs. Other giving includes serving members of the country music community who face unexpected medical or financial hardship through the Diane Holcomb Emergency Relief Fund and partnering with artists to improve lives through music. For more information, please visit