WEB FEATURE AVAILABLE ON ACMLIFTINGLIVES.ORG STARTING TODAY
Encino, CA (December 1, 2010) – ACM Lifting Lives® announced today that the December theme for its monthly "My Cause" web feature is "Home for the Holidays." The web feature, which launched in August, will continue to drive awareness of artist-supported charitable organizations and support fundraising efforts for those philanthropies.
At the ACM Awards last April, ACM Lifting Lives converted the traditional artist gift lounge into a space where artists could give back to an organization of their choice, instead of receiving gifts themselves. In this lounge, artists stopped by to give a direct-to-camera message about their favorite charities. These videos can now be seen as part of the My Cause web feature on ACMLiftingLives.org, with new monthly features grouping artists and causes by theme.
This month, "My Cause: Home for the Holidays" features causes that serve the ones we think of most at the holidays. Donations can be made to each charity using a donate link available with each video. Below are the artists and causes included in the December "Home for the Holidays" feature.
December: "Home for the Holidays"
- Kix Brooks – Monroe Harding Children's Home
- Little Big Town – Danita's Children
- Reba McEntire – Salvation Army
To watch the December My Cause videos and donate to these causes, please visit ACMLiftingLives.org. A new My Cause theme including more artists and charities will be announced in January.
About ACM Lifting Lives
ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music. Each year, ACM Lifting Lives provides grants to music therapy and music education programs. Other giving includes serving members of the country music community who face unexpected medical or financial hardship through the Diane Holcomb Emergency Relief Fund and partnering with artists to improve lives through music. For more information, please visit www.ACMLiftingLives.org.