Encino, CA (July 12, 2012) – ACM Lifting Lives® announced today that the July theme for its monthly “My Cause” web feature is “C.A.T.S. Foundation” (Checotah Animal, Town and School Foundation). The web feature drives awareness of artist-supported charitable organizations and supports fundraising efforts for those philanthropies.
ACM Lifting Lives repeated the My Cause opportunity in 2012 by encouraging artists to speak on camera about their favorite charities at the 2012 ACM Awards. My Cause is a way for ACM Lifting Lives to tangibly demonstrate the Academy’s support of country music artists. Many people have been helped by these fantastic charities, and ACM Lifting Lives bolsters that support by increasing awareness and funding for these very deserving causes. Over the past two years, ACM Lifting Lives has donated more than $45,000.00 to artists’ favorite charities through this program, and will again make donations in addition to driving fan awareness.
This month, “My Cause: C.A.T.S. Foundation” is highlighting the organization that Carrie Underwood established in 2009 to help with causes in her hometown of Checotah, Oklahoma. Donations can be made to the charity using a donate link available with the video.
To watch the July My Cause video and donate to this cause, please visit ACMLiftingLives.org.
About ACM Lifting Lives
ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music. Each year, ACM Lifting Lives provides grants to music therapy and music education programs. Other giving includes serving members of the country music community who face unexpected medical or financial hardship through the Diane Holcomb Emergency Relief Fund and partnering with artists to improve lives through music. For more information, please visit www.ACMLiftingLives.org.
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Media Contact: Jenelle Scott
Academy of Country Music