“MY CAUSE” WEB FEATURE THEME FOR AUGUST IS ZAC BROWN’S “CAMP SOUTHERN GROUND”
WEB FEATURE AVAILABLE ON ACMLIFTINGLIVES.ORG STARTING TODAY
Encino, CA (August 13, 2012) – ACM Lifting Lives® announced today that the August theme for its monthly “My Cause” web feature is “Camp Southern Ground.” The web feature drives awareness of artist‐supported charitable organizations and supports fundraising efforts for those philanthropies
ACM Lifting Lives repeated the My Cause opportunity in 2012 by encouraging artists to speak on camera about their favorite charities at the 2012 ACM Awards. My Cause is a way for ACM Lifting Lives to tangibly demonstrate the Academy’s support of country music artists. Many people have been helped by these fantastic charities, and ACM Lifting Lives bolsters that support by increasing awareness and funding for these very deserving causes. Over the past two years, ACM Lifting Lives has donated more than $45,000.00 to artists’ favorite charities through this program, and will again make donations in addition to driving fan awareness
This month, “My Cause: Camp Southern Ground” is highlighting the charity organization that Zac Brown was inspired to create based on his experiences growing up as a camp counselor. The camp encompasses 500 acres of farmland in Brown’s home state of Georgia. Camp Southern Ground’s mission is to allow children to overcome academic, social and emotional difficulties and to provide them with the opportunity and tools necessary to achieve excellence in all facets of their lives. The state‐ofthe‐ art camp is set to open in spring 2015. Donations can be made to the charity using a donate link available with the video.
Click here to watch the August My Cause video and donate to this cause
Social Media Copy:
Tweet: August's @ACMawards Lifting Lives’ My Cause theme is @zacbrownband's Camp Southern Ground. Check out the video here: [insert your link here OR http://bit.ly/ACMMyCause
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About ACM Lifting Lives
ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving
lives through the power of music. Each year, ACM Lifting Lives provides grants to music therapy and
music education programs. Other giving includes serving members of the country music community
who face unexpected medical or financial hardship through the Diane Holcomb Emergency Relief Fund
and partnering with artists to improve lives through music. For more information, please visit
www.ACMLiftingLives.org
Media Contact: Jenelle Scott
Academy of Country Music
(818) 815‐4218
For more information on Camp Southern Ground, please contact Elizabeth Lutz ([email protected]), David McTiernan ([email protected]) or Rebecca Shapiro ([email protected]) at Shore Fire Media, 718.522.7171, or Liz Norris at ROAR, 310.424.7800 ([email protected]).