Encino, CA (January 5, 2012) – ACM Lifting Lives® announced today that the January theme for its monthly “My Cause” web feature is “Poverty in America Awareness Month.”  The web feature drives awareness of artist-supported charitable organizations and supports fundraising efforts for those philanthropies.

ACM Lifting Lives repeated the My Cause opportunity in 2011 by encouraging artists to speak on camera about their favorite charities at the 2011 ACM Awards.  My Cause is a way for ACM Lifting Lives to tangibly demonstrate the Academy’s support of country music artists.  Many people have been helped by these fantastic charities, and ACM Lifting Lives bolsters that support by increasing awareness and funding for these very deserving causes.  Over the past two years, ACM Lifting Lives has donated more than $44,000.00 to artists’ favorite charities through this program, and will again make donations in addition to driving fan awareness.


This month, “My Cause: Poverty in America Awareness Month” is highlighting an organization that gives assistance to temporarily displaced children.  Donations can be made to the charity using a donate link available with the video.  Below is the artist and cause included in the January “Poverty in America Awareness Month” feature.


January: “Poverty in America Awareness Month”

Craig Morgan  – Billy’s Place       


To watch the January My Cause videos and donate to these causes, please visit ACMLiftingLives.org. 

About ACM Lifting Lives

ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music.  Each year, ACM Lifting Lives provides grants to music therapy and music education programs.  Other giving includes serving members of the country music community who face unexpected medical or financial hardship through the Diane Holcomb Emergency Relief Fund and partnering with artists to improve lives through music. For more information, please visit www.ACMLiftingLives.org.

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Media Contacts:  Katie O’Halloran

Academy of Country Music

(818) 788-8000 x1418

[email protected]