ACM LIFTING LIVES® PARTNERS WITH AFLAC TO PRESENT
FIRST-EVER AFLAC ACM LIFTING LIVES HONOR
ACM AWARDS® NOMINEE CHRIS YOUNG TO PRESENT HONOR
FROM WME’S BASH AT THE BEACH DURING THE WEEK VEGAS GOES COUNTRY
TWEET: This just in! ACM Lifting Lives partners with @Aflac and @ChrisYoungMusic to present the first-ever Aflac ACM Lifting Lives Honor!
Encino, CA (April 10, 2018) – The Academy of Country Music® announced today a partnership between Aflac, the leader in voluntary insurance sales at the worksite in the U.S. and exclusive insurance partner of the ACM Awards, and the charitable arm of the Academy of Country Music, ACM Lifting Lives®, to present the first-ever Aflac ACM Lifting Lives Honor. This honor will recognize someone for his or her remarkable and selfless dedication to bringing the healing power of music to those who are in need. The inaugural recognition will honor excellence in music therapy. ACM Awards® Male Vocalist of the Year nominee Chris Young, will celebrate the honoree on Friday, April 13 from WME’s BASH at the BEACH at Mandalay Bay Beach during The Week Vegas Goes Country, prior to headlining the two-night ACM Party For A Cause® concert on Saturday, April 14.
“Music is a powerful thing,” said Young. “As a singer and someone who gets to experience the power of music every day, I’m honored to join Aflac and ACM Lifting Lives to recognize an outstanding music therapist who has helped bring the healing power of music to so many.”
Young, the Aflac ACM Lifting Lives Honor recipient and the famous Aflac Duck will also appear in a 30-second custom TV commercial for Aflac. The commercial, filmed and produced Friday from Las Vegas and airing nationally just 48 hours later during the 53rd ACM Awards, will celebrate the healing power of music.
“We were excited when Aflac approached ACM Lifting Lives with the idea for this co-branded honor because it not only helps propel our shared mission of helping those in need, but helps bring further awareness and recognition to aspects of the music industry that are perhaps, less visible including music therapy,” said Debbie Carroll, Chairman of ACM Lifting Lives.
“We are excited about establishing this honor because Aflac and the Academy of Country Music believe music can be much more than entertainment – we believe it has the power to heal and change lives,” Aflac Senior Vice President, Chief Brand and Communications Officer Catherine Hernandez-Blades said. “By establishing the Aflac ACM Lifting Lives Honor and partnering with Chris Young, we hope to shine a spotlight on the incredible professionals who use music therapy to improve the lives of patients and families facing health challenges, particularly pediatric cancer, each and every day.”
The purpose of the Aflac ACM Lifting Lives Honor is to acknowledge an individual who has made significant contributions to music therapy through education, service, clinical practice and/or research. A committee from the ACM Lifting Lives Board will select the recipient based on his or her long-term efforts toward the development and growth of the music therapy profession.
Aflac is committed to standing behind its promise to be there for its policyholders and community in their time of need, and few know that more than children and families facing childhood cancer. Over the past two decades, Aflac has contributed more than $122 million to the childhood cancer cause, including $4.5 million to the Family Support Team at the Aflac Cancer and Blood Disorders Center in Atlanta. Part of that funding has supported the nationally recognized cancer center’s music therapy program. Aflac is continuing to give back by partnering with WME for its annual BASH at the BEACH, during which proceeds from the two-night show will be donated to ACM Lifting Lives.
The Week Vegas Goes Country culminates with the 53rd ACM Awards, hosted by Reba McEntire, which will broadcast LIVE from the MGM Grand Garden Arena in Las Vegas on Sunday, April 15, 2018 at 8:00 PM EDT/PDT on the CBS Television Network.
Tickets to the ACM Awards are now on sale at www.axs.com. For more information on the ACM Awards and all ACM events including ACM Party for a Cause®, visit www.ACMcountry.com and www.PartyForaCause.com. You can like Academy of Country Music on Facebook or follow on Twitter at @ACMawards and Instagram @ACMAwards for more immediate updates.
About the Academy of Country Music Awards
The 53rd Academy of Country Music Awards™ is dedicated to honoring and showcasing the biggest names and emerging talent in the country music industry. The show is produced for television by dick clark productions and will broadcast LIVE from MGM Grand Garden Arena in Las Vegas on Sunday, April 15, 2018 at 8:00 PM live ET/PT on the CBS Television Network. Allen Shapiro, Mike Mahan, R.A. Clark, Barry Adelman and Mark Bracco are executive producers. Pete Fisher is executive producer for the Academy of Country Music.
About ACM Lifting Lives®
ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music. Through partnerships with artists and strong ties in the music industry, ACM Lifting Lives develops and funds music-related therapy and education programs, and serves members of the community who face unexpected hardships through its Diane Holcomb Emergency Relief Fund. Generous donations and the support of artists and fans ensure ACM Lifting Lives is able to fund everything from disaster relief and helping communities in need, to music education in schools and music camps for those with disabilities, to supporting programs that use music therapy as a means to help our veterans and wounded warriors, while providing grants to help them ease back into life. For more information, please visit www.ACMLiftingLives.org.
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For more than six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the leader in voluntary insurance sales at the worksite. Through its trailblazing One Day PaySM initiative, Aflac U.S. can receive, process, approve and disburse payment for eligible claims in one business day. In Japan, Aflac is the leading provider of medical and cancer insurance and insures 1 in 4 households. Aflac insurance products help provide protection to more than 50 million people worldwide. For 12 consecutive years, Aflac has been recognized by Ethisphere as one of the World's Most Ethical Companies. In 2018, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 20th consecutive year and included Aflac on its list of World's Most Admired Companies for the 17th time. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac and One Day PaySM, visit aflac.com or aflac.com/espanol.
Academy of Country Music Contacts:
Brooke Primero firstname.lastname@example.org 818-788-8000
Melissa Moldovan email@example.com 818-788-8000
Kristen Fraser firstname.lastname@example.org 706-580-3813
dick clark productions Contacts:
Kelly Striewski email@example.com 310-255-4602
Gina Sorial firstname.lastname@example.org 310-255-0308
MGM Resorts International Public Relations Contacts:
Scott Ghertner email@example.com 702-692-6750
Katharine Sherrer firstname.lastname@example.org 702-692-6724
Justin Low Justin.Low@sparkfoundryww.com 646-557-7235
Kristin Cantrell email@example.com 615-963-3377
Chris Young Contacts:
Cindy Hunt firstname.lastname@example.org 615-429-2203
Fount Lynch email@example.com 615-301-4373