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08.03.2011
“MY CAUSE” WEB FEATURE THEME FOR AUGUST IS “BACK TO SCHOOL”

Encino, CA (August 3, 2011) – ACM Lifting Lives® announced today that the August theme for its monthly “My Cause” web feature is “Back to School.”  The web feature drives awareness of artist-supported charitable organizations and supports fundraising efforts for those philanthropies.

ACM Lifting Lives repeated the My Cause opportunity in 2011 by encouraging artists to speak on camera about their favorite charities at the 2011 ACM Awards.  My Cause is a way for ACM Lifting Lives to tangibly demonstrate the Academy’s support of country music artists.  Many people have been helped by these fantastic charities, and ACM Lifting Lives bolsters that support by increasing awareness and funding for these very deserving causes.  Last year, ACM Lifting Lives gave more than $25,000.00 to artists’ favorite charities through this program, and will again make donations in addition to driving fan awareness.

This month, “My Cause: Back to School” is highlighting causes that seek to improve the lives of children and young adults through education. Donations can be made to each charity using a donate link available with each video. Below are the artists and causes included in the August “Back to School” feature.

August: “Back to School”
•    Martina McBride  – Love is Respect  
•    Darius Rucker  – Pattison’s Academy and Hootie and The Blowfish Foundation

To watch the August My Cause videos and donate to these causes, please visit ACMLiftingLives.org.  

About ACM Lifting Lives
ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music.   Each year, ACM Lifting Lives provides grants to music therapy and music education programs.  Other giving includes serving members of the country music community who face unexpected medical or financial hardship through the Diane Holcomb Emergency Relief Fund and partnering with artists to improve lives through music.


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